Today we introduce you to Sheryl Roberts. Sheryl has been a long time friend of mine so I was honored when she came to us and asked up to help develop her personal brand. We laid out the roadmap to help ellevate her brand and allow it to support and guide her towards her ultimate dream, a vintage clothing store, Indigo Style Vintage.
Hear Sheryl describe how she made the decisions that led her to open her flagship store in Brooklyn, the creative way in which she built her team, and the smart and savvy way that she tested the market to determine her inventory, price points, and location.
Our interview is available here:
And to see the visual work we did for Sheryl back in the day (it has since evolved quite a bit) take a look below:
Like many of our clients, I worked with Hilda, and completed her corporate identity (logo, website, brochures, content) before we ever met. We only live 5 miles apart, but technology seems to narrow that gap, even between neighbors.
Hilda had been a nurse for quite some time and was ready to serve her client community in a way that was limiting in her full time job, so she took an entrepreneurship course (the same one I took prior to launching my business) and put her plan in motion.
Hilda had already done her target marketing research, had a strong sense of her price points, her business model and her service offering. What she needed help with was how to present that information in a way that her buyers could absorb. Then she needed to get found!
We launched her brand within 3 weeks (we also do 1 day brand intensives, where we launch a new brand in 1 day, with all team members on deck) and not long after the launch Hilda was acquiring partnerships and getting new clients. She embodied the brand quickly and has been managing the flow and demand of it ever sense.
For the moment, Hilda chooses to be small, having only a couple of key team members, as independent contractors, to service her clients and manage the brand. With a brand that reflects you the choice to remain small but powerful is yours to control. See what we did for Hilda below and join us in celebrating another awesome client putting great work and energy out into the world:
Bernard Hendricks came to Brand Excitement because his business was struggling to get clients. Unlimited Cleaning, a business he sold a few years later as part of a planned exit strategy, was a word of mouth business that had great potential but few clients.
We started by creating a true visual identity for him. His website had been built on a free template by Godaddy, something that most entrepreneurs think is a good idea but in the end it makes you look like a cookie-cutter business and it limits your visibility and opportunity.
We did visual brand identity, build an online marketing strategy and then created social media posts and managed his Facebook page for several months. The visibility this strategy built helped him get more clients, and bigger clients such as Diesel apparel, and helped him to hire more people and grow the business.
On that success he was able to find buyers for the business and sell it as intended. See the design work we did below, and if you need to build your brand for an exit strategy be sure to consider the brand identity and strategy essentials we used for Bernard.
Above is the website we created for Bernard. For Before/after shots give us a holler.
This business card represents the logo we created for Unlimited Cleaning, seamlessly connecting the U and C from the name, and the color scheme and clean concept that represented the brand persona.
We love our clients! We are proud that we were able to work with Bernard and assist in his business growth and are honored to celebrate him and that work for our 7th anniversary series.