With all the talk of automation and systems it’s easy to forget that you have to stay plugged in when it comes to building your brand. I received a great (and humbling) reminder of this in an email recently. The results of falling off the wagon will remind you in many ways (your people really are your brand) and it can go a little something like this:

• “I know you have a lot of automation in place, but …. the last time we spoke you promised to…”
• “Did you see the tag or post I did on your Facebook wall”
• “I’m surprised you didn’t [comment, respond, reply, chime in] after you ….”

You get the idea. We sometimes get so much automation in place (which is still necessary, because it makes our life easier) that we forget we still need to show up live and in person, online and offline.

Be sure to keep your brand alive by having systems in place “in support” of the things you’re also doing as you’re fully invested in your brand. You’ll love it more, your brand ambassadors will love it more and the drive will help you soar!

Do you have a phrase, system or mindset that helps keep you plugged in? I’d love to hear your thoughts. Share them below.