Does your wardrobe need rebranding?

shopping-galI got an email from a friend on Facebook the other day, right after my hiatus, asking me if I was now modeling.

That brought such a smile to my face, and I told my friend “no, those days are over” but ironically, just a couple of weeks ago I hired a stylist based in Los Angeles to do a brand style strategy session with me because I was feeling a bit frumpy when I covered my skin.

Can you relate?

We’d all like to believe (at least I would) that it’s what’s on the inside that counts, but what’s on the outside is always, always, always the first thing anyone will notice you for, unless your blind or on the telephone.

So when I reached out to Sybil Henry, a friend and trusted colleague of mine who has worked in branding for over a decade just like me, I knew I was working with someone that wasn’t just going to tell me to dress “trendy” but who was going to consider who I am, what I like, and what my strengths are, and play to that.

It was so much fun. In my 43 years of life I have never been one to like shopping. I’m not one of those women who likes shoes. I did an “audit” of my closet and realized I had about 30 pairs of shoes, and more than 20 of them were black!

What a wakeup call. As a leader in brand development, and brand ambassadorship I noticed that I needed to step into “a new skin” that totally represented me, but that also excited me, and has it been fun!

For the first time in EVER I found myself online looking at clothing and shoes in a whole different light. I feel like I now understand how to dress (which surprises people since I WAS once a model back in the day) and I find the idea of shopping for clothes and shoes a creative journey.

Shopping can be a creative journey.

Who knew?

Sybil knew. If you feel that your style needs a bit of inspiration she’s having a free teleclass next Thursday. You may want to check it out.

And if you’ve nailed your brand style, or have some insight to share with others be sure to comment below. Sharing is caring!

BeaSignature

 

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