Today we introduce you to Sheryl Roberts. Sheryl has been a long time friend of mine so I was honored when she came to us and asked up to help develop her personal brand. We laid out the roadmap to help ellevate her brand and allow it to support and guide her towards her ultimate dream, a vintage clothing store, Indigo Style Vintage.

Hear Sheryl describe how she made the decisions that led her to open her flagship store in Brooklyn, the creative way in which she built her team, and the smart and savvy way that she tested the market to determine her inventory, price points, and location.

To see the visual work we did for Sheryl back in the day (it has since evolved quite a bit) take a look below: